Recently, we teamed up with Crystal Dynamics and Square Enix, two software companies who have been incredibly helpful in backing our mission, to celebrate The Crystal Dynamics 25th Anniversary.
When you think of a classic game, what comes to mind? Maybe its a first person shooting duel or a versus game, or maybe its something more than that. Maybe it’s a game that has become iconic in more ways than one. If that’s the case, there may be a solid chance that what got you into gaming was an adventure game along the lines of Tomb Raider.
Whether you played it as a kid when it first came out on a console or saw the blockbuster movies before you played it on a PC, the Tomb Raider universe and all the characters that inhabit it are unique and stand the test of time while being known the world over.
We had three different game bundles, all under 25.00, and added a 50.00 bundle that included some awesome GameChanger swag. All of the limited edition bundles were made available on Tiltify. The bundles were composed of steam key game codes that were emailed directly to the donor and included Legacy of Kain games, Pandemonium, Project Snowblind, and Tomb Raider games.
We also hosted a giveaway to give a little GameChanger Charity heave-ho to the overall effort. The giveaway helped to spread the word for us, Crystal Dynamics, and Square Enix and helped in gaining new followers for all three entities along with ultimately setting more eyes on the campaign.
To say the least, the response from around the world was warm and heartfelt. Below are a couple kind notes from people who purchased the bundles –
“Greetings from Romania!
I am a huge fan of video games and those in need sometimes make my heart melt, i can`t afford to donate much more than than this amount but i am sure that together we can put a smile on their faces, every cent making a difference in their lives !”
“I already have half of these games but giving to this charity is worth it! :)”
“This is an awesome charity and who knows when I’ll actually get around to playing these but I’m currently going to school to become a video game developer and would love to eventually be as good as the people who work at crystal dynamics, and keep up the awesome work you’re doing for this charity!!!”
Our Twitter page saw the effects of 250+ retweets and our reach on Facebook was seen by over 110,000 users! To name a few, online publications such as IGN, Videogamer, and Gamasutra, all helped out in a big way by picking up the press release and sharing the details about the anniversary sale with their base of readers.
When all was said and done, the campaign raised 30,202.00!
We would like thank each and every publication that picked up the press release and every person who donated and supported us in our efforts. It is truly through the kindness of others that we are able to achieve our vision for the children and staff at hospitals nationally and throughout the world.
We’re always gearing up for upcoming efforts to keep up with pushing our mission in the right direction. Stay up to date on all of our efforts, including fun gaming events and great deals on games, by following our Twitter or Facebook page!